‘the most famous car in the world’ and renowned as being among the most desirable and sought-after classic Aston Martin models, the DB5 has become a byword for timeless style and sports car desirability. Fewer than 900 saloon examples were built between 1963 and 1965, with by far the most famous of the original owners being the world’s best-known secret agent – James Bond – who first drove the car that is today inextricably linked with him in the 1964 film, Goldfinger. Now, 55 years after the last new DB5 rolled elegantly off the production line at Aston Martin’s then global manufacturing base in Newport Pagnell, Buckinghamshire, work is ongoing there on a strictly limited number of new DB5 models.Created in association with Bond filmmaker EON Productions, and featuring a broad suite of working gadgets first seen in the film, the Aston Martin DB5 Goldfinger Continuation cars really are history in the making. The new cars include an array of functioning devices created by Bond film special effects supervisor Chris Corbould OBE

Circle of Influence - South Florida Who's Who

FERRARI ROMA: LA NUOVA DOLCE VITA TAKES SHAPE

Further details about the Ferrari Roma have been revealed during an innovative social media communication campaign. Exemplifying the concept of the Nuova Dolce Vita, the car has been the protagonist of a dedicated shoot in iconic locations around Italy’s capital city where it has encountered public and critical claim alike.

The latest coupé from Maranello features harmonious proportions and elegantly balanced volumes which are very much in line with Ferrari’s front-engined grand touring tradition. Timeless and sublimely refined, from a technical point of view the Ferrari Roma introduces a series of unparalleled features that put it at the top of its segment in terms of performance and driving enjoyment.

These include most notably a new powertrain with 8-speed gearbox, the introduction of the five-position manettino for the first time on a Ferrari grand tourer, and a best-in-class power/weight ratio. All of which make the Ferrari Roma the most powerful and fun to drive mid-front-engined V8 2+ in Ferrari history. Not forgetting either the fact that the concept is underpinned by everyday driveability and superb on-board comfort.

POWERTRAIN

The Ferrari Roma’s 620 cv engine belongs to the V8 turbo family voted International Engine of the Year for four years in a row. The main innovations on this version of the Ferrari V8 are new cam profiles, a speed sensor which measures the turbine revolutions and allows the maximum revs per minute to be increased by 5,000 rpm, and the introduction of the Gasoline Particulate Filter to comply with the strictest Euro 6D anti-pollution standards. Ferrari engineers worked hard to optimize the GPF, a closed matrix filter which traps particulate matter produced during thermal engine combustion, thus guaranteeing that it would not compromise driving pleasure.

The car’s new 8-speed dual-clutch gearbox is more compact and 6 kg lighter than its 7-speed predecessor. As well as reducing fuel consumption and emissions, shifts are faster and smoother thanks to the use of low-viscosity oil and a dry sump configuration to minimise fluid-dynamic efficiency losses, which makes the car even more responsive on the open road, but also especially comfortable in town and during stop & start driving situations.

The gearbox is based on a dual-clutch oil bath architecture and is derived from the new 8-speed gearbox introduced on the SF90 Stradale. The main modifications made with respect to the latter are longer gear ratios and the introduction of a reverse gear (which is not used in the SF90 Stradale gearbox as the electric motor is used for this). The new clutch module is 20% smaller but delivers 35% more torque than that of the previous 7-speed. The transmission software strategy has been evolved thanks to a more powerful ECU and better integration with the engine management software. This has made the shifts quicker, smoother and more consistent.

Like all other turbocharged Ferraris in the range, the Ferrari Roma delivers almost instantaneous throttle response (in line with the Company’s zero turbo lag concept) thanks to its flat-plane crankshaft, more compact in size with lower rotating masses to improve fluid-dynamics; compact turbines which have a lower moment of inertia; the twin-scroll technology that increases the pressure of the exhaust pulses for maximum power; and the single-piece cast exhaust manifold with equal length pipes to optimise pressure waves in the turbine and reduce losses.

The Ferrari Roma boasts Variable Boost Management, a control software developed by Ferrari that adjusts torque delivery to suit the gear selected, delivering increasingly powerful pick-up as revs rise, whilst optimising fuel consumption. As the car goes up through the gears the amount of torque delivered by the engine increases all the way up to 760 Nm in 7th and 8th gear. This has allowed Ferrari to use longer gear ratios in the higher gears, which helps keep fuel consumption and emissions down, while adopting a steeper torque curve through the rev range in the lower gears for a feeling of smooth, consistent pick-up.

By tradition, every single Ferrari engine has its own particular soundtrack that makes it unique. The Ferrari Roma is no exception to that rule. To achieve this goal the geometry of the entire exhaust has been redesigned thanks to the elimination of the two rear silencers, which significantly reduces backpressure in the tailpipes; a new geometry for the by-pass valves, machined to an oval shape which reduces exhaust backpressure and improves sound quality; and the proportional continuous and progressive by-pass valve control, depending on the driving situation.

VEHICLE DYNAMICS

The Ferrari Roma’s dynamic development was focused on delivering superior driving pleasure and comfort thanks to the low vehicle weight and to the introduction of the latest evolution of the Side Slip Control. The Ferrari Roma’s chassis benefits from the technology developed by Ferrari for its new generation models; bodyshell and chassis have been redesigned to incorporate the latest weight reduction and advanced production technologies. In fact, 70% of its components are entirely new. The mid-front-engined 2+ Ferrari Roma has the best weight/power ratio in its segment (2.37 kg/cv), which enhances handling dynamics and responsiveness.

The Ferrari Roma embraces the Side Slip Control 6.0 concept, which incorporates an algorithm that delivers a precise estimate of sideslip to the on-board control systems. The SSC 6.0 integrates systems such as the E-Diff, F1-Trac, SCM-E Frs and Ferrari Dynamic Enhancer, the latter debuting in the Race position on the Ferrari Roma. The aim of the 5-position manettino – Wet, Comfort, Sport, Race, ESC-Off – is to make the Ferrari Roma’s handling and grip more accessible which, together with the car’s basic mechanical set-up, makes the Roma extremely entertaining to drive.

Ferrari Dynamic Enhancer is a lateral dynamic control system which gently adjusts brake pressure on one or more wheels depending on the situation. On the Ferrari Roma it is available solely in the Race setting of the manettino. FDE is not a stability control system; indeed, it flanks the traditional ESC to make the sideslip dynamics smoother, more predictable and controllable. This supports the whole target of the Race position itself, which is driving pleasure and fun behind the wheel.

Ferrari has also introduced its optional ADAS (SAE Level 1) systems: Adaptive Cruise Control – which can be commanded directly from the steering wheel for faster, safer interaction – Autonomous Emergency Braking, Lane Departure warning with Traffic Sign Recognition, Blind Spot Detection with Rear Cross Traffic Alert, and Surround View Camera.

The Matrix LED optional headlight system is designed to improve road visibility by using high beams without dazzling either drivers of cars in front or oncoming. When the system detects another vehicle in its light range, it selectively and automatically turns off the area of the beam that would dazzle the other driver, thereby creating a cone of shadow. If the system detects a high number of other vehicles, it may completely dim the lights and then only turn the high beams back on either partly or completely when the road is free. If the car is on a motorway or a ring road the system can avoid dazzling cars coming in the opposite direction. When it encounters reflective road signs, the system can also reduce the intensity of the individual LEDs that create the area illuminated by the headlights, to make driving more comfortable. Another of the Matrix LED headlights’ interesting features is the fact that they can adapt the area illuminated by the low beams to suit the driving context.

AERODYNAMICS

To guarantee best-in-class aerodynamic performance whilst still retaining the Ferrari Roma’s stylistic purity, Maranello engineers developed several leading-edge technologies, most notably a mobile rear spoiler integrated into the rear screen designed to retain the car’s formal elegance when retracted and guarantee the downforce essential for the car’s extraordinary performance by automatically deploying at high speeds.

The integration of highly technical features, aimed at obtaining sports car-type downforce, with the car’s design concept was made possible by the fact that the Ferrari Aerodynamics department and Styling Centre work hand-in-glove on a daily basis. The Ferrari Roma generates 95 kg more downforce at 250 km/h than the Ferrari’s other 2+ model, the Portofino, thanks to vortex generators on the front underbody and active aerodynamics at the rear. The former were given the task of very efficiently generating downforce on the front axle with a negligible increase in drag, while the electrically activated mobile spoiler produces downforce at the rear to optimally balance the car.

Thanks to a special mechanism, the rear spoiler can deploy into three different positions: Low Drag, Medium Downforce, and High Downforce. In LD mode, the mobile element is flush with the rear screen, allowing air to flow over it and making it invisible to the flow. When deployed to its maximum height (HD), the mobile element creates a 135 degree angle with the surface of the rear screen, thus generating around 95 kg of downforce at 250 km/h yet increasing drag by a mere 4%. In medium downforce mode (MD), the mobile element generates around 30% of maximum downforce with an increase in drag of under 1%.

The mechanism is activated by an electric motor in relation to speed and longitudinal and lateral acceleration. In low speed situations, when downforce has only a modest impact on the car’s performance, the spoiler automatically goes into LD position. This configuration is maintained until the car hits a speed of 100 km/h.

Over 300 km/h, the spoiler is always in MD mode because in such conditions it is preferable to have a more balanced car, in part because of the minimal impact on drag. In speed ranges in which downforce plays a pivotal role in performance, the spoiler is in MD position and its movement depends on the car’s longitudinal and lateral acceleration. The position of the mobile spoiler is not selected manually. Its activation threshold value is variable and linked to the manettino position. This choice was made because of the desire to harmonise the integration of downforce generation with the vehicle dynamics controls.

In high performance handling or braking situations the mobile element moves to HD configuration, generating maximum downforce and making the car aerodynamically balanced.

DESIGN

EXTERIOR

The Ferrari Roma’s design took inspiration from the concept of sporty elegance celebrated in the most legendary grand touring Ferraris of the 1960s, front-engined cars with simple yet elegant forms and a 2+ fastback coupé design. The Ferrari Roma shares many of these characteristics and embodies an extremely modern design language; its pure, refined styling and perfect proportions cleverly conceal the car’s power and sportiness.

The sober, spare front of the car creates an overhanging shark nose effect. The wide front bonnet and sinuous wings flow into one another, in line with Ferrari’s traditional styling cues. The designers sought to preserve the minimalist elegance of the car’s forms by removing any vents or superfluous decorations; for instance, engine cooling is guaranteed by surfaces locally perforated only where strictly necessary, creating a new interpretation of the grille concept. In addition, the car was designed without the Scuderia Ferrari side shields, reflecting the approach taken with the road cars of the 1950s. The two linear full LED headlights, which lend the front of the car a distinctive character, are traversed by a horizontal light strip that brings a sense of tension to the car, in a nod to the iconic Ferrari Monza SPs.

The leitmotif of the entire Ferrari Roma design is its purity, as evidenced by the active rear spoiler integrated into the rear screen. The tail of the car is very modern; technological developments made it possible to reduce the dimensions of the taillight assemblies, resulting in a minimalist form. The twin taillights look like gems set into the volume while linear light strips create a dialogue with the nolder, generating a sort of continuous virtual line. A compact diffuser that incorporates the fences and the exhausts completes the rear of the car.

INTERIOR

A new architectural concept for volumes and forms was developed for the Ferrari Roma’s cabin. The idea was to create two separate spaces or cells, one each for driver and passenger, in an evolution of the Dual Cockpit concept introduced on other cars in the range. The strikingly innovative look of this dual cockpit was achieved by extending the philosophy applied to the dash to the entire cabin. A cleverly balanced combination of elegance and sportiness brings a sense of exceptional refinement and unique character to the interior, thanks to a spare, modern design language that underscores the formal purity of both lines and volumes. Thus, the cabin is defined by elements that develop organically and as one around the whole concept of space and its perception.

Unlike the Prancing Horse’s sports cars, which are typically more driver-oriented, the Ferrari Roma’s cabin has an almost symmetrical structure which produces a more organic distribution of both spaces and functional elements. In fact, the passenger will feel very involved in the driving experience, almost like a co-pilot. In line with this integrated architecture approach, forms have been crafted to create a sculptural volume in which there is a sense of textural continuity between all the various cabin elements. Created by paring back the volumes and underscored by piping along their edges, the two cockpits are cocooned in a wraparound volume and extend from the dashboard all the way back to the rear seats, organically incorporating the dash, doors, rear bench and tunnel.

The Ferrari Roma’s F1 controls have been set into the central console in a modern metal plate which references an equally iconic feature from the past: the classic gear lever gate. This element is angled to make it easier for the driver to reach and see.

The second a driver or passenger sits in the Ferrari Roma they are instantly aware of a feeling of modern yet iconic luxury, combined with the use of the most exclusive materials, not least full-grain Frau® leather, Alcantara®, chromed aluminium and carbon-fibre. The result is a distinctive car with a design that means the Ferrari Roma effortlessly meets the tastes of the most sophisticated clients. All of this makes the Ferrari Roma perfect for those looking for a car with an iconic and timeless design, capable of delivering unique driving experiences. The Prancing Horse’s new V8 2+ coupé embodies, beyond any doubt, the concept of “La Nuova Dolce Vita”.

HMI

The look and feel of the cabin was driven by the complete redesign of the HMI, which marks a major leap forward starting from the new Ferrari range steering wheel designed using the “Eyes on the road, hands on the wheel” philosophy. The digital instrument cluster is protected by an elegant binnacle, which extends out naturally from the dash. The instrumentation is now entirely digital with all the screens going completely black when the car is not running, lending the cabin a very minimalist look. But once the Engine Start button on the steering wheel is pushed, a “ceremony” of sorts begins that sees all the digital components gradually springing to life until the whole cockpit is aglow.

The instrument cluster comprises a single 16” HD screen that is curved to make it easier to read. In the default screen, the navigation and audio screens surround the large circular rev counter. The screen’s dimensions mean that there is huge flexibility in terms of personalising the displays, which are very easy to navigate using the steering wheel controls. For example, it is possible to select a full screen version of the navigation map for ease of use.

The new steering wheel introduces a series of multi-touch controls that allow the driver to control any aspect of the car without ever taking their hands off the wheel. Traditional controls include the 5-position manettino, headlights, windscreen wipers and indicators. The new haptic controls include a very practical touchpad on the right-hand spoke of the steering wheel which allows the driver to navigate the central cluster screens, while voice and Adaptive Cruise Control are on the left.

The extremely intuitive and easy-to-use new 8.4” HD central display, set between the two cockpits, incorporates the other infotainment, sat-nav and climate control functions. The passenger’s experience reaches a new level with the optional 8.8” colour Full HD touchscreen which not only displays the car’s performance figures and status, but can also be used to interact with its on-board system selecting music, viewing satnav information and managing air conditioning functions. So essentially, the passenger becomes a co-driver.

7 YEARS MAINTENANCE

Ferrari’s unparalleled quality standards and increasing focus on client service underpin the extended seven-year maintenance programme offered with the Ferrari Roma. Available across the entire Ferrari range, the programme covers all regular maintenance for the first seven years of the car’s life. This scheduled maintenance is an exclusive service that allows clients the certainty that their car is being kept at peak performance and safety over the years. This very special service is also available to owners buying pre-owned Ferraris.

Regular maintenance (at intervals of either 20,000 km or once a year with no mileage restrictions), original spares and meticulous checks by staff trained directly at the Ferrari Training Centre in Maranello using the most modern diagnostic tools are just some of the advantages of the Genuine Maintenance programme. The service is available on all markets worldwide and from all Dealerships on the Official Dealership Network.

The Genuine Maintenance programme further extends the range of after-sales services offered by Ferrari to satisfy clients wishing to preserve the performance and excellence that are the signatures of all cars built at the factory in Maranello.

Ferrari Roma

Technical Specifications

ENGINE

Type V8 – 90° turbo

Overall displacement 3855 cc

Bore and stroke 86.5 mm x 82 mm

Max. power output* 456 kW (620 cv) at 5750 – 7500 rpm

Max. torque 760 Nm at 3000 – 5750 rpm

Max. engine speed 7500 rpm

Compression ratio 9.45:1

DIMENSIONS AND WEIGHT

Length 4656 mm

Width 1974 mm

Height 1301 mm

Wheelbase 2670 mm

Front track 1652 mm

Rear track 1679 mm

Kerb weight** 1570 kg

Dry weight** 1472 kg

Dry weight/power 2.37 kg/cv

Boot capacity 272 litres/ 345 litres

Fuel tank capacity 80 l

TYRES AND WHEELS

Front 245/35 ZR20; 8J x 20”

Rear 285/35 ZR20; 10J x 20”

BRAKES

Front 390 mm x 34 mm

Rear 360 mm x 32 mm

TRANSMISSION AND GEARBOX

8-speed F1 dual-clutch gearbox

Electronic controls EPS, VDC, ABS with EBD, F1-TCS, E-Diff3, SSC 6.0, FDE, SCM-E Frs

Performance

0-100 km/h 3.4 s

0-200 km/h 9.3 s

Max. speed > 320 km/h

WHAT’S NEW AT THE WORLD’S LARGEST IN-WATER BOAT SHOW 2019?

FORT LAUDERDALE, Fla. (Sept. 23, 2019) – Cruising their way across the Atlantic Ocean are over 15 world-class yachts, poised to splash onto the U.S. boating scene as they premiere at this year’s 60th Annual Fort Lauderdale International Boat Show (FLIBS), set to take place Oct. 30 through Nov. 3. FLIBS, the largest in-water boat show in the world, will unveil some of this year’s most luxurious, globally-recognized new yachts, including the world debut of Lürssen’s 311-foot Madsummer, the show’s largest megayacht with sweeping exterior curves and a colorful interior; Abeking & Rasmussen’s 262-foot Excellence, a superyacht masterpiece bringing forward a new era in superyacht design; Heesen Yacht’s Vida, a 180-foot yacht that offers more than 2,500 square-feet of luxurious comfort and ample spaces for entertaining; and Lexus’s Marquis Lexus 650, a 65-foot yacht crafted with a similar design as the automobile brand’s premium cars.

Expanding its international portfolio, which includes more than 1,200 exhibitors from over 52 countries, FLIBS will debut yachts from Dubai and Turkey for the first time in its 60 year history. Majesty Yachts U.S.A., a new exhibitor at FLIBS this year, will introduce two new yachts from Dubai, including the Majesty 140, an elegant 140-foot superyacht, and Majesty 100, a 100-foot superyacht equipped with cutting-edge technology and abounding space. Arriving from Turkey, Hargrave Custom Yachts, known for creating the most exquisite and sought-after custom yachts, will premiere the 186-foot 2020 Hargrave Motoryacht “BABA’S”, the largest yacht in the company’s history.

Among the show’s most eye-catching newcomers is the new Superyacht Village, a dedicated marina and on-land exhibition space located at Pier Sixty-Six Hotel & Marina’s new “Pier South” property that will display the most spectacular yachts in the show. A destination for superyacht owners, aficionados, and those who aspire to own one, Superyacht Village can accommodate yachts up to 300+ feet making them truly among the grandest vessels of their kind anywhere on the planet from the foremost ship builders in the world. New yacht debuts Madsummer, Excellence and Vida will be on display at Superyacht Village along with other show-stopping mega yachts from Italian yacht brand Benetti, including Benetti’s 116-foot Mr. Loui and 125-foot Lejos.

Showgoers can also check out the stunning 310-foot mega yacht, Kismet, which will be on display at the Hall of Fame Face dock; and the 236’ mega yacht Solo built by Tankoa Yachts which will be on display at Pier Sixty-Six Marina.

With more than 15 debuts at this year’s Fort Lauderdale International Boat Show; here is a list of what’s debuting:

Madsummer | Lürssen – Largest yacht exhibiting at FLIBS

Madsummer will celebrate her world debut at the Fort Lauderdale International Boat Show. The 311-foot megayacht was built in 2019 to PYC regulations by Lürssen and can house up to 20 guests across 10 staterooms. From her beautiful sweeping exterior curves penned by Harrison Eidsgaard to her colorful and personality-filled interior by Studio Laura Sessa, Madsummer is a bold, joyous expression of her owner’s love of yachting. Stand out features include a main-deck 12-meter swimming pool, a large spa and diving area, and upper-deck skylight and fireplace.

Abeking & Rasmussen and designed by Winch Design, FLIBS marks only the second appearance for the 262-foot Excellence since debuting in May. This superyacht masterpiece brings a new era for superyacht design with its modern exterior and futuristic design, including a striking and angular bow which can be compared to that of a spaceship. With a cruising speed of 13 knots and a maximum speed of 16 knots, Excellence can accommodate up to 14 guests and features a swimming pool, Jacuzzi, beach club and swim platforms, helicopter landing zone, as well as plenty of space for storage and limousine tenders.

Launched by Abeking & Rasmussen and designed by Winch Design, FLIBS marks only the second appearance for the 262-foot Excellence since debuting in May. This superyacht masterpiece brings a new era for superyacht design with its modern exterior and futuristic design, including a striking and angular bow which can be compared to that of a spaceship. With a cruising speed of 13 knots and a maximum speed of 16 knots, Excellence can accommodate up to 14 guests and features a swimming pool, Jacuzzi, beach club and swim platforms, helicopter landing zone, as well as plenty of space for storage and limousine tenders.

In partnership with Lexus and Marquis-Larson Boat Group, the brands created the Marquis Lexus 65, a 65-foot yacht offering a smooth sea ride in style. From Lexus’s distinctive leather chairs its vehicles are known for, to flat screen TVs and champagne, those who aboard this yacht are guaranteed the ultimate luxury experience. Able to accommodate up to six people, the Marquis Lexus 65 will debut for the first time at this year’s Fort Lauderdale International Boat Show.

Most Important U.S. Boat Shows Open Opportunities for Naming Rights

Fort Lauderdale International Boat Show Leads Top Three Global Boat Shows in

Audience, Experience and Engagement

Brands in search of the ideal platform to make a splash with boating enthusiasts and consumers of luxury lifestyle goods and services now have the opportunity to engage in highly marketable sponsorships of the world’s most important annual boat shows: the Fort Lauderdale International Boat Show, Miami Yacht Show and Palm Beach International Boat Show. Title and presenting sponsorships also are available for regional shows and the largest boat show on Florida’s Gulf Coast: the St. Petersburg Power and Sailboat Show as well as the Suncoast Boat Show in Sarasota.

“Our five boat shows offer enormous platforms for sponsors to create affinity for their brands and build loyalty around experiences,” said Andrew Doole, president of Informa U.S. Boat Shows. “We believe the value proposition and return on investment for a title or presenting sponsor of these events is extraordinary when compared to other types of marketing.”

Fort Lauderdale, Miami and Palm Beach: Dominant Shows on the Gold Coast

The Fort Lauderdale International Boat Show, owned by the Marine Industries Association of South Florida and produced by Informa, attracts more than 110,000 attendees annually to what is widely acknowledged as the industry’s “must-attend” event. From October 30 through November 3, 2019, buyers, sellers and media from around the world will once again gather by day to see what is new, do business and enjoy the show, returning to the docks after dark for dazzling parties hosted by exhibitors and featuring spirits, fashion and luxury products from the world’s most exclusive brands.

Celebrating its 60th year and known as the world’s largest in-water boat show, the 2019 Fort Lauderdale International Boat Show launches the much-anticipated “Superyacht Village” and spans seven locations connected by a network of water taxis and shuttles. The greatest show on the seven seas features 1,500 boats ranging from personal watercrafts to 300-foot superyachts and offers goods and services from 1,200 exhibitors from 32 countries.

Likewise, the annual Miami Yacht Show, held in February and co-owned by the International Yacht Brokers Association and Informa, and the Palm Beach International Boat Show, recognized as the third largest boat show in the U.S. and held each year in March - co-owned by the Marine Industries Association of Palm Beach County and Informa, are pre-eminent shows. Each boasts its own distinct identity and draws global enthusiasts from across the Americas, Europe and Asia.

By the Numbers

Boat Shows are Big Business

Various metrics reveal the exceptional marketing power these shows present for sponsors. Each year, the Fort Lauderdale International Boat Show generates a statewide economic impact exceeding $857 million, according to studies conducted by Thomas Murray Associates, which is greater than the statewide economic boost of a Super Bowl. The ripple effect of 110,000 people attending the show includes more than 170,000 hotel rooms booked, according to the Greater Fort Lauderdale Convention and Visitors Bureau, more than 1,000 private planes landing at local airport FBOs, restaurants and car rental companies exceeding capacity and booming business for the entire region.

The Palm Beach International Boat Show, situated on the scenic West Palm Beach waterfront overlooking the posh Town of Palm Beach, has a unique appeal to affluent boaters who flock there during the prime winter and spring season. More than 50,000 people attended the 2018 event, generating an estimated $277 million in sales at the show and a statewide economic impact of $682 million.

Reaching Wealthy Buyers

Each of the shows attracts its share of attendees with annual incomes exceeding $1 million as well as a broader demographic of those earning at least $250,000. At the Fort Lauderdale show, 40 percent of attendees are C-suite executives and business owners, 65 percent own two or more homes, and 10 percent have a net worth exceeding $20 million.

An elite sub-set of ultra-high-net-worth individuals accounts for purchases in the superyacht category of vessels that may cost as much as $200 million. Exclusive VIP lounges at the Fort Lauderdale, Miami and Palm Beach shows are among the various luxury experiences where like-minded individuals can enjoy exclusive brand activations.

“We were thrilled to be a part of the 2018 Fort Lauderdale International Boat Show,” said Francois-Xavier Hotier, president of Ulysse Nardin, a market leader in extraordinary timepieces and the show’s official timekeeper. Speaking of the affinity for his company’s watches among attendees in the show’s exclusive VIP lounge, Hotier added, “Ulysse Nardin has longstanding ties to the marine community and it was great to see how many yachting enthusiasts are also watch connoisseurs and admirers of the brand.”

Global Attention

Worldwide news coverage of the 2018 Fort Lauderdale show underscores the global lure of these boat shows to international businesses and consumers. Media coverage of the 2018 show ran in 46 nations, with more than 500 members of the media from 20 countries traveling to Fort Lauderdale to cover the event. Total earned media included more than 2,000 news stories in 250 outlets, valued at $15 million. Media coverage of the 2019 Miami Yacht Show, which reaches key markets throughout the U.S., Latin America and Europe, was valued at $5.8 million.

Always on the look-out for creative tactics to engage boating enthusiasts and new attendees throughout the year, the Fort Lauderdale International Boat Show entered into a multi-year TV commitment in 2018 to produce one-hour specials airing on NBC Sports Network.

St. Petersburg and Sarasota: Vibrant, Growing Markets on the Gulf Coast

St. Petersburg, with its pro-business environment and booming cultural scene, is a magnet for high-wage jobs and visitors from around the world. In Sarasota, signs of growth are everywhere, fueled by the city’s wealthy residents and high quality of life. According to industry-leading boat show exhibitors, the St. Petersburg and Sarasota shows provide a strong selling environment for engaging with buyers and helping them make knowledgeable purchases.

The St. Petersburg Power and Sailboat Show, the largest in-water boat show on Florida’s Gulf Coast, has taken place for 42 years in early December along the picturesque downtown waterfront, with 400 power and sailboats in water and on land, in addition to a 40,000-square-foot exhibit tent housing all types of marine gear. During the last weekend of April, the annual Suncoast Boat Show returns to Sarasota for the 37th year with hundreds of boats from the Gulf Coast's leading dealers, along with fishing clinics for adults and children and the latest in marine electronics and accessories.

“There is no limit to how powerful sponsorship relationships with the world’s greatest boat shows can be for brands seeking to engage with a targeted audience,” said Lana Bernstein, vice president of marketing for Informa U.S. Boat Shows. “There is extraordinary exposure through the show’s significant expenditure on publicity, advertising, social media and events to amplify a brand’s recognition.”

For more information, contact Sales.YPI@Informa.com.

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