EASY SPIRIT AND DENISE AUSTIN SERVE COMFORT WITH A NEW PICKLEBALL SNEAKER
Easy Spirit, the original women's comfort footwear brand, partners with fitness icon, Denise Austin, to launch its first ever pickleball shoe, designed specifically for women. Easy Spirit has been delivering on the promise of making customer's everyday a little lighter, softer, and they are now bringing that renowned made to move comfort to the court.
The Easy Spirit x Denise Austin Dilli court shoe features a shock absorbing cushioned footbed, reinforced stitched forefoot and a traction-dimpled outsole making the shoe comfortable, durable and supportive for stop-and-go movement. Additionally, the moisture wicking lining and a breathable soft leather upper make it the perfect shoe for women who love staying cool while comfortable on the court.
"We're thrilled to be launching this new product," said Marc Fisher, CEO of Marc Fisher Footwear. "We recognize that pickleball is a widely popular sport among women, and we wanted to create a shoe that brings our comfort to the court. We believe that the Dilli pickleball shoe will help women play their best game while staying comfortable and injury-free."
As an avid pickleball player, Denise Austin, wanted to create a comfortable and stylish shoe that was specific to court sports. With more than 40 years of experience guiding and motivating women every day, Easy Spirit along with Denise Austin designed this Dilli court shoe knowing there are so many new people to the sport of pickleball how important it is to have the right shoes when playing.
"Not only are these shoes comfortable, cute and flexible, they provide support for all the lateral movements you make on a court, typical running/walking shoes are not going to cut it on the court for the type of moving you are doing in pickleball," says fitness expert, Denise Austin.
The Dilli sneaker, part of Denise's fall collaboration capsule launching this July, features high to low impact active footwear. This collection is designed to be another step in providing motivation through comfort and inspiring all women to live an active and healthy lifestyle.
"We will be supporting the collaboration through a full media buy including digital video, social advertising, direct mail, programmatic display, co-branded and influencer partnerships with the goal of attracting new customers who want to be comfortable while playing their growing court sports like pickleball and paddle," says Shanya Perera, SVP of Marketing & PR Marc Fisher Footwear.
ANNA ZUCKERMAN ANNOUNCES FIRST-EVER BRAND CAMPAIGN, "A TO Z"
Boca Raton's Anna Zuckerman
Today, Anna Zuckerman, the purveyor of affordable luxury jewelry, announces its rebrand with its first-ever brand campaign, "A to Z," unveiling a new ethos of embracing a lifestyle of living and accessorizing boldly, every day, for every occasion. The campaign focuses on finding luxury in everyday life and allows women to wear statement jewelry whenever and wherever they desire.
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